Posted by Chris on Tuesday March 15, 2011
Posted By : Chris Corley
I’m in Southern California for a few days to pour our wines at the two Family Winemakers of California (FWC) tastings in Del Mar and Pasadena. In addition to showing our support for FWC, which is a valuable industry resource that works on behalf of family-owned wineries across California, these tastings give the members a forum for presenting our wines to existing and potential new accounts.
A wines journey from the winery to the dining table is largely based on relationships. There are lots of nice wines being produced all over the world, and lots of them are being sold for fair prices. With wine, its not just as easy as making a good product and selling it for a fair price. Those are only the first steps. Maintaining healthy relationships at every step of the process, both internally and externally, is critical to our winery’s success and longevity.
Our previous broker in the Los Angeles area retired this past year after many years of representing our wines. We wish her well and hope that she can enjoy a well deserved spell of rest and relaxation. I met with our new broker at Palate Food and Wine Bar in Pasadena last night. I’m very excited by their energy and commitment to representing wines that they feel strongly about. We had a wonderful meal, one of the best I’ve had recently, and the enthusiasm at the table was infectious. Chef Octavio visited us at the table and sent out some fantastic off-the-menu treats from the kitchen. I was impressed with fluidity and balance of his dishes. Balance and seamless transitions is something we strive for in our wines, and last nights meals was one of the best examples of accomplishing this with food that I’ve experienced lately.
As a family, we’ve spent the better part of the last 40 years giving everything we’ve got to make Monticello Vineyards be the best it can be. We’ve had ups and downs, but we have always maintained good internal relationships within our company and external relationships with other companies and individuals. This is why we have such a large percentage of staff that have been with us for 20-30 years, and why we tend to think for the long term and maintain long-lasting relationships with our vendors and brokers and all the other people who are critical to getting our Monticello wines from the winery to the dining table. I think this is also why our fans of the winery are so loyal. Its not just about the wine, its about the relationship, too.