Posted By : Chris Corley (from 30,000 feet)
Our family has been in Napa a pretty good long time. We've been growing grapes for 40 years and making wine for 30. Our dad settled in in the beginning of this current incarnation of Napa Valleys history which I would submit began in the mid to late 1960s. We're still innovating and learning and always looking for and creating ways to do what we do better, but for the most part, we've figured out what works and what doesn't.
When you've done something for a long time, eventually people will seek your opinion, and value your advice on how they might be able to conduct certain aspects of their business. We don't do a lot of consulting ... we've got plenty of grapes and barrels of our own to keep ourselves entertained, but every now and then a project will come along that sounds like so much fun, we jump in. One such project is in the Valle de Guadalupe of Baja, Mexico.
2011 will be the fifth vintage of our consultancy in Baja. The wines are tasting great, and we're confident that the producer will soon be releasing the best wines that Mexico has to offer. The trips to the vineyard and winery are enjoyable, although the days are long. The people are friendly and the food is fantastic, some of the best meals I've had over the last several years have been in Tijuana.
Working on these types of distant projects would have been difficult when our dad, Jay, first started Monticello in 1969. The travel would have been slower, communication would have been limited to landlines and perhaps the pony express. It would have been extremely challenging, perhaps impossible to oversee the dynamic details of a winemaking operation from a distance.
Fast forward to 2011. My brother, Stephen, has done a wonderful job with our internal computing, setting us up with remote access to our desktops and funneling all of our communications to our phones. With Wi-Fi everywhere, it is increasingly easy to stay connected and function in real time, even if the project is 600 miles away and across an international border.
I can't imagine that our dad could have ever imagined that someday we could be sitting on an airplane, with full internet access to their desktops and being nearly as productive at 6 miles up as we are behind our desks (of course I'm just sitting up here in the sky writing a blog post, but you get the idea). For that matter, the internet alone wasn't even on the radar.
All that said, the technology won't necessarily make our wines any better. It will, however, make it easier for us to make more of those better wines, and to explore areas that may have previously been out of reach for us.
Time for me to sign off as the plane lands in about 15 minutes ...