October 31st, 2008
Posted By : Chris Corley
As I mentioned in my last post, it’s people that make the difference. There are many ways to measure success in any business. This also holds true in the business of wine and grapes. In our family business, we pay close attention to the quality of our wines, the health of our vineyards and our financial statements, as any responsible business owner would. We have another important guage that we pay very close attention to that may set us apart from other wineries. We also measure our success in our people – our extended family. Happy employees that stay with us for a long time are indeed a major satisfaction and an important metric for us to guage how we are conducting ourselves as managers of our company. For this post, as we are just on the tail end of harvest, I’m going to focus on the Cellar Crew. Future posts will be dedicated to our other teams.
“UNCLE” BRIAN CRAWFORD … Uncle Brian (my mom’s brother) really has no title. Over the last 25 years at Monticello, Brian has done just about everything. He has run the frost in the winter, driven the tractor up and down every vineyard row on the property countless times, and literally supervised tens of thousands of tons of our grapes going through the receiving hopper. He built most of the inside of the winery including all of our catwalks and barrel racks. Brian has lived on the property at Monticello – a stone’s throw from the winery for almost 25 years. Brian is known to everyone around Monticello as “Uncle Brian”.
RODOLFO CUEVAS – ASSISTANT WINEMAKER … Rodolfo has worked with Monticello for nearly 18 years. He started in the field, working with the grapes, and moved full time into the cellar about 14 years ago. Rodolfo and I have worked side by side for all of those 14 years. Rodolfo has diligently worked hard over the years, and has performed just about every task imaginable in our cellar. He is currently our assistant winemaker and is also responsible for running our botling line.
ISAC AVILA – CELLARMASTER … Isac has been with Monticello for about 9 years. He manages the daily operations in the cellar, and tracks all the work tags. During harvest, Isac is our PressMaster and supervises all of the grapes that go through the press. This is an important step in the winemaking process, and we’re very happy to have Isac monitoring the pressing of our fruit.
MARK SULLIVAN – ENOLOGIST … Mark joined us as a harvest intern in 2006 and again in 2007. Leading into the 2008 harvest, we hired Mark on full time. Mark tends to all of the fermentation tracking during harvest and performs all of our in-house analysis and prepares our trials tastings. Mark has a degree in Organic Chemistry from UC Davis.
RAFAEL CORTEZ-PEREZ – CELLARMAN … Rafael has worked with Monticello for about 13 years. Most of those years he worked the vineyards as our main tractor driver. He joined our cellar crew a few years ago and has been a great contribution to the cellar. Rafael works diligently at the task at hand. During bottling season, Rafael assists Rodolfo in running and supervising the bottling line.
FEDERICO GUITERREZ – CELLARMAN … Federico has been with Monticello for about 3 years. Federico joined us with little experience but a desire to work hard and learn. He has blended in with the team and has proven to be a very productive and welcome member of our cellar staff.
HEATHER FOSTER – ADMINISTRATIVE … Although Heather isn’t out on the cellar floor, she’s an important part of our Production Team. For the last 2 years, Heather has organized all of our winemaking and packaging compliance, and kept our winemaking records organized and accessible. Her efforts in keeping us organized have been an enormous help.
Here’s to our Cellar Crew! On behalf of my family, I want to say Thank You. We appreciate all that you do, and sincerely hope that we’ll spend many more vintages together. You’ve become part of our extended family …